My entry into the world of record collecting began as chain record stores were successfully expanding throughout the Atlanta area. The Philadelphia-based Franklin Music had arrived in 1971, opening in Perimeter Mall. In 1975, the California-based Peaches Records opened their first Atlanta store on Peachtree Street. 1976 saw the very first location of Oz Records open in Buckhead. However, none of those chains could claim the impressive success that Turtle’s Records & Tapes experienced in Atlanta’s music retail scene.
Even though the stores were uniform in their fixtures, decor, advertising and product line, each Turtle’s store still somehow managed to have a little bit of its own personality.