In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers, and taxi meters. During WWII his son began to focus on fishing reels and introduced the ABU Record®.
ABU Garcia Ambassadeur® 5000
1954 – Abu Garcia® unveils the Ambassadeur® 5000 at the New York World’s Fair