Born Billie Dale Fries on November 15, 1928, in Audubon, Iowa he grew up listening to country music and married Rena Bonnema on February 15, 1952. He worked for an ad company and came up with a character named C.W. McCall, a truck driver, to use in a series of commercials for a Midwestern bread company.
C.W. McCall Dies
Let Them Truckers Roll, 10-4