Macy’s Thanksgiving Day Parade Balloons

Macy’s was searching for a way to transform its holiday parade from a procession of live zoo animals into a modern spectacle.

The history of the Macy’s Thanksgiving Day Parade balloons begins in the 1920s, when Macy’s was searching for a way to transform its holiday parade from a procession of live zoo animals into a modern spectacle that could be seen from blocks away.

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