The magazine that would eventually become the classic “TV Guide” was developed by Lee Wagner (circulation director of MacFadden Publications in New York City). In 1948, he released “The TeleVision Guide” with New York City listings. The cover of the first issue featured Gloria Swanson who was star of the short lived “The Gloria Swanson Hour”. He would expand to the New England and the Baltimore–Washington areas. In 1953 he sold the editions to Walter Annenberg who folded the operation into his Triangle Publications.