One of Coca-Cola’s most unusual experiments in branding.
OK Soda was created in 1993 as one of Coca-Cola’s most unusual experiments in branding, designed to capture the attention of a demographic that was proving resistant to traditional advertising messages. Marketed toward Generation X, the soda was not sold on the promise of superior flavor or aspirational lifestyle but instead on irony, detachment, and self-awareness.
A generation is all of the people born and living at about the same time, regarded collectively.
Generational naming, often used in sociological and marketing contexts, refers to the categorization of people born within a specific time period into groups with shared experiences, values, and attitudes. Here’s a detailed look at each generation, from the early 20th century to the present day.
