They were interested in creating complete artistic experiences, something that eventually made them pioneers of the music-video era.
Kevin Godley and Lol Creme were one of the most unusual and inventive partnerships to emerge from British pop music, combining songwriting, studio experimentation, visual art, technology, humor, and an almost cinematic approach to music. Their story began long before they became famous. Godley was born October 7, 1945, in Prestwich, Lancashire,
‘Bubble-gum’ was riding high, in early 1968, and ‘Simon Says’ was a fine example of it.
“Simon Says” by the 1910 Fruitgum Company, the group’s breakout hit that firmly established them in the bubblegum pop movement of the late 1960s. Released in January 1968, “Simon Says” was written by Elliot Chiprut, though it was brought to mass appeal by producers Jerry Kasenetz and Jeffry Katz, the masterminds behind Super K Productions and Buddah Records.
My second Gummy Award goes to Kasenetz and Katz
Kasenetz and Katz created the concept of bubblegum music. Neil Bogart[1] of Buddah Records asked the duo to recommend a marketing name for their music. They defined the sound and spirit of the bubblegum era, helming quintessential if interchangeable records from the Ohio Express, the 1910 Fruitgum Company.
