‘Bubble-gum’ was riding high, in early 1968, and ‘Simon Says’ was a fine example of it.
“Simon Says” by the 1910 Fruitgum Company, the group’s breakout hit that firmly established them in the bubblegum pop movement of the late 1960s. Released in January 1968, “Simon Says” was written by Elliot Chiprut, though it was brought to mass appeal by producers Jerry Kasenetz and Jeffry Katz, the masterminds behind Super K Productions and Buddah Records.
Voices singing, let’s be jolly, Deck the halls with boughs of holly
“Rockin’ Around the Christmas Tree” was penned by Johnny Marks, a prolific songwriter renowned for his contributions to the Christmas music genre.
My second Gummy Award goes to Kasenetz and Katz
Kasenetz and Katz created the concept of bubblegum music. Neil Bogart[1] of Buddah Records asked the duo to recommend a marketing name for their music. They defined the sound and spirit of the bubblegum era, helming quintessential if interchangeable records from the Ohio Express, the 1910 Fruitgum Company.
