They were interested in creating complete artistic experiences, something that eventually made them pioneers of the music-video era.
Kevin Godley and Lol Creme were one of the most unusual and inventive partnerships to emerge from British pop music, combining songwriting, studio experimentation, visual art, technology, humor, and an almost cinematic approach to music. Their story began long before they became famous. Godley was born October 7, 1945, in Prestwich, Lancashire,
The group initially performed under several names before settling on “The Yardbirds,” reportedly inspired by the writings of author Jack Kerouac, who used the slang term “yardbird” to describe a drifter or someone living on the margins of society.
The Yardbirds emerged from the vibrant rhythm and blues scene that flourished in London during the early 1960s, becoming one of the most influential British bands of the decade. Although they would later gain worldwide recognition for helping launch the careers of three legendary guitarists—Eric Clapton, Jeff Beck, and Jimmy Page—
