Christmas provided a perfect stage for emotional storytelling, allowing them to portray their products as artifacts of domestic joy and familial generosity rather than mere commodities.
Vintage Christmas advertisements emerged alongside the rise of mass-market consumer culture in the late nineteenth and early twentieth centuries, when newspapers, magazines, and department-store catalogues discovered that the holiday season offered unparalleled opportunities to merge sentiment with salesmanship. Early ads leaned heavily on Victorian imagery, from rosy-cheeked children gathered around parlor trees to red-suited
Charles Dickens’s 1843 novella, A Christmas Carol, played a pivotal role in shaping the modern celebration of Christmas.
The word “Christmas” originates from the Old English Crīstesmæsse, meaning “Christ’s Mass.” First recorded in 1038, it refers to the liturgical1 celebration of the birth of Jesus Christ. Other names include Nativity, derived from Latin nativitas (“birth”), and Noël, from Old French noël (“Christmas season”).
