Bosco chocolate syrup or milk amplifier was invented in 1928 in Camden, New Jersey by an unknown physician. The William S. Scull Company acquired the manufacturing license and gave it the name of Bosco after its own product Boscul Coffee. In the 1950’s they were sold again to Corn Products Company who would finally, in 1968, register the name Bosco.
It was 1985 when Bosco Brand Products, Inc. acquired the chocolate. Malt extract is added to the Bosco cocoa powder to create that distinctive taste. In the late 50’s, early 60’s The Popeye Club, in Atlanta Georgia, featuring Officer Don and Popeye cartoon would feature the Bosco jinge, I Love Bosco. When I was watching the show, which I certainly did, I’m sure that got me asking mother for Bosco.
The rabbits are containers that we ate the chocolate and Mother saved. They even made Bosco containers for Barbie’s kitchen. It was great to add to milk, making a perfect chocolate drink but was also incredible just spooned over your ice cream. I just found out that they still sell it today and even have sugar-free for us diabetics.
Read more about Bosco on Wikipedia.
Read more for several vintage Bosco commercials.