
Sno Balls were introduced by Hostess Brands in 1947. This Lenexa, Kansas-based company was formed in June 1913. Owning several bakeries, they produce snack cakes under the Hostess and Dolly Madison brand names and its Canadian subsidiary, Voortman Cookies Limited.

Sno Balls were introduced as Americans were being released from the flour and sugar rationing during World War II. The originals were white and lacked the crème[1] filling which was added in 1950.

The pink coloring was added onto one or two cupcakes in a package but for efficiency, they decided to go with all pink. They are chocolate cakes, cream filling, marshmallow frosting, and coconut shreds.

Beneath these coconut flakes and a layer of marshmallow is simply an upside-down Hostess CupCake. Besides pink, they have produced special color cakes for occasions like:
Green (“Lucky Puffs”) – St. Patrick’s Day
Lavender (“Hoppers”) – Spring
Neon green (“Glo Balls”) – Halloween
Orange (“Glo Balls”) – Halloween
Orange (“Scary Cakes”) – Halloween
White – Winter/Christmas

They have been seen and featured in movies and television. In Cheers, Woody (Woody Harrelson) announces that Sno Balls are bite-sized and stuffs a whole one in his mouth, in The X-Files, Mulder (David Duchovny) has a Sno Ball with a candle in it served to Scully (Gillian Anderson) for her birthday.

In the movie, Catchfire Jodie Foster’s character is obsessed with Sno Balls. She is surprised one morning to find her bed covered in pink Sno Balls.
Footnotes
- The cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this process is accelerated by using centrifuges called “separators”. In many countries, it is sold in several grades depending on the total butterfat content. It can be dried to a powder for shipment to distant markets and contains high levels of saturated fat.
Sources
Hostess
Askinglot
Business Insider