
Self-adhesive stickers were first invented in the 1930s by R. Stanton Avery, who founded what would become the Avery Dennison Corporation. In 1935, Avery created the first commercially viable self-adhesive label, using a simple hand-constructed machine in a loft above a garage in Los Angeles.

Fast forward to 1974. This is when the United States Postal Service (USPS) decided we didn’t have to lick the stamps we put on the letters we mail. These 10-cent dove weathervane stamps, also produced by Avery Dennison, were released.

The first self-adhesive postage stamp was issued by the Repulic of Sierra Leone in 1964. This experimental issue aimed to test the viability of self-adhesive stamps in a tropical climate, where humidity could affect traditional gummed stamps. The success of this experiment led to the wider adoption of self-adhesive stamps by other countries.

Self-adhesive postage stamps are a type of postage stamp that comes with an adhesive layer on the back, eliminating the need for water or other adhesives to attach the stamp to a piece of mail. The introduction of self-adhesive postage stamps marked a significant innovation in philately, streamlining the mailing process and enhancing the convenience for users.

The United States followed suit with its first self-adhesive stamp in 1974, which featured a Christmas design. However, the adhesive used in this early version tended to ooze out over time, causing yellowing problems for stamp collectors. By the 1990s, advances in adhesive technology had resolved many of these issues, making self-adhesive stamps more durable and collector-friendly.

These stamps quickly gained popularity due to their ease of use, as they did not require moistening. This was particularly beneficial in high-volume mailing environments and for everyday users, reducing the mess and inconvenience associated with traditional stamps. Additionally, the improved adhesives ensured that the stamps remained securely attached to envelopes and packages,

even in varying climatic conditions. Self-adhesive stamps have continued to evolve, incorporating various security features to prevent fraud and counterfeiting. These features include microprinting, holograms, and special inks. Modern self-adhesive stamps are also designed with an emphasis on aesthetics and durability,

often featuring intricate designs and vibrant colors. The backing paper of these stamps is usually perforated to make it easy to peel off the stamp without damaging it. The widespread adoption of self-adhesive stamps has had a significant impact on the postal industry. Postal services around the world have reported increased efficiency and

customer satisfaction due to the convenience and reliability of these stamps. For collectors, self-adhesive stamps have introduced new challenges and considerations, such as the methods for preserving and displaying stamps that cannot be easily removed from their backing without damage. In summary, self-adhesive postage stamps have revolutionized the way we send mail,

offering a convenient, durable, and aesthetically pleasing alternative to traditional gummed stamps. Since their introduction in the 1960s, they have become a staple of modern postal systems, reflecting advancements in both adhesive technology and philatelic design.
Further Reading
Sources
- Avery Dennison “Our story begins in 1935 with just a few spare parts, one very bright idea and a $100 loan.” https://www.averydennison.com/en/home/company/our-history.html
- The Philatelic Database “Early Self-Adhesive Postage Stamps of the USA Issued in Strips for Use in Affixing Machines” http://www.philatelicdatabase.com/united-states/early-self-adhesive-postage-stamps-of-the-usa-issued-in-strips-for-use-in-affixing-machines/
- Wikipedia “Pressure-sensitive adhesive” https://en.wikipedia.org/wiki/Pressure-sensitive_adhesive
- Wikipedia “Self-adhesive stamp” https://en.wikipedia.org/wiki/Self-adhesive_stamp



