Cawston Ostrich Farm

The Cawston Ostrich Farm was one of the most unusual and successful tourist attractions in the history of Southern California. Founded by English-born entrepreneur Edwin Cawston during the late nineteenth century, the enterprise began as a commercial

effort to raise ostriches for their highly prized feathers, which were in tremendous demand during the Victorian and Edwardian eras for use in fashionable hats, fans, boas, capes, and other luxury accessories. At a time when ostrich feathers could command extraordinary prices on the world market, Cawston believed that Southern California’s climate was ideal for raising the large African birds.

To establish the business, he arranged for a shipment of ostriches from South Africa to the United States, a difficult journey that involved both a lengthy sea voyage and a cross-country rail trip. Many of the birds did not survive the transportation process, but enough remained to launch what would become a remarkably successful venture. The farm was initially located in other parts of Los Angeles County before eventually settling in South Pasadena, where it achieved its greatest fame.

The South Pasadena site occupied approximately nine acres in the Arroyo Seco area and became one of the region’s most recognizable landmarks. What began as an agricultural business soon evolved into a major tourist destination. Visitors flocked to the farm not only to see exotic ostriches but also to participate in attractions that would seem astonishing today. Guests could watch the birds up close, learn about feather harvesting and processing,

ride in ostrich-drawn carriages, and in some cases even ride on the backs of the birds themselves. The farm benefited greatly from its location near electric railway and trolley lines that connected South Pasadena with downtown Los Angeles, making it easily accessible to tourists and day-trippers. As Southern California emerged as a growing destination for visitors during the early twentieth century,

the Cawston Ostrich Farm became a regular stop on sightseeing excursions and was often featured on postcards, photographs, advertisements, and souvenirs. Its popularity was such that it appeared in early motion pictures and documentaries, helping to spread its reputation far beyond California.

The economic success of the farm was closely tied to the fashion industry. Ostrich feathers were considered symbols of elegance and luxury, and the farm operated not only as a breeding and exhibition facility but also as a manufacturing center where feathers were cleaned, dyed, processed, and fashioned into products sold around the world.

The farm’s factory and store allowed visitors to observe aspects of the production process and purchase finished goods directly. During its peak years, the operation maintained hundreds of birds and generated substantial revenue. The ostrich craze helped transform what might otherwise have been a

As clothing styles evolved during the 1920s and 1930s, demand for elaborate feathered accessories diminished dramatically. Economic pressures associated with the Great Depression further reduced the market for luxury goods. Without the enormous demand that had fueled its growth,